DIALECTICAL JOURNAL "HAVE A COKE"

Passage: "Have a coke."
Comments: We are bombarded by advertising at every turn. As soon as we turn on the TV, someone is trying to sell you something. You open the paper, and BAM, someone is trying to sell you something else. I've realized that marketing is incredibly complex, and its strategies trespass the border with psychology. I see with this advertisement that a truly well-thought-out marketing strategy is one that combines imagery and language perfectly. 3 words, yet they are perfect for this advertisement. The picture says much more than the words, and the advertisement is successful in enticing you to have a coke.
Passage: Cold Coke
Comments: A lot of this ad is based around the deliciousness of a cold coke. As a huge fan of Coca-Cola, I can say with confidence that it is much better on the rocks. It goes great at any time. Just got home from school? Have an ice-cold coke. Having lunch or dinner? Have an ice-cold coke. Need a break from work? Have an ice-cold coke. The advertisement sells coke in this way. The iceberg and perspiring glass create this cold surrounding. It makes you want to reach into the screen and take the glass.