DIESEL: BE STUPID SAYS/ DOES

Diesel's new campaign is based on the slogan "Be Stupid." As ridiculous as it sounds, the images and captions they show are very persuasive.
SAYS: In this particular ad, the caption says: "Smart has the plans, stupid has the stories." It implies that smart people sit around planning what they are going to do while stupid people actually live, going on to tell their stories later on.
DOES: The advertisement goes way beyond the caption. The caption is set to the following background: a man with woman's heels enters a house. In front of him, climbing the stairs, is an apparently attractive woman wearing nothing but black underwear. Therefore, the ad is indirectly implying that being stupid will enhance your chances of sleeping with attractive women. The slogan takes on a whole new meaning now. Smart guys plan how to conquer the woman they want. Stupid guys just do it. According to Diesel, it is better to be stupid!